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The TV commercials took me and many others by surprise. A stream-of-conscienceless-style ad that had our brains struggling to catch up with the next topic that the next person blurted out. Funny enough, the bouncing from topic to topic by the actors in the commercial seem to be a familiar metaphor to anyone that has traversed search results at one time or another. And at the end, a familiar logo appears: Microsoft, followed by a not-so-familiar one: Bing.